Given that I’m days away from returning to designing user experiences for ecommerce, I’m happy to see yesterday’s article in the NY Times about the success of ecommerce sites that have designed a good experience (e.g. Amazon’s successful holiday season despite the economy).
I especially love this tidbit:
Happy shoppers are 73 percent more likely to make an online purchase and 38 percent more likely to make a purchase at a bricks-and-mortar outlet of the same store, according to the report. They are 75 percent more likely to recommend the store to others.
Here’s the article: http://bits.blogs.nytimes.com/2008/12/30/how-e-commerce-sites-stack-up/
